Maximizing Trade Show Booth Engagement: Innovative Ideas to Attract Visitors
If you’ve ever been involved in trade shows, either as an exhibitor or attendee, you know that they are the epitome of marketing. A well-executed omnichannel marketing plan incorporating a marketing mix of SEO, SEM, email marketing, social media marketing, paired with your trade show booth execution can work wonders, enabling your sales team to work their magic effectively on the exhibit floor.