I was recently talking with a client about plans for their fall trade show and event marketing efforts. During that conversation, they voiced concerns about how and if they should proceed with exhibiting considering the current COVID-19 pandemic. Based on that...
How to Use Trade Show Flooring to Maximize Your Exhibit Space Trade show flooring plays an important role in an exhibit. It provides a finished look and a comfortable surface, but you can also use it to tie together the whole look and feel of your space or to...
Understanding the new Exhibit Buying Paradigm For “insiders” like me, it’s an exciting time to be in the trade show industry. At no other time in the past 20 years has the pace of change been so dramatic. And while some exhibit houses are embracing it, others are...
Have you ever been on the trade show floor during the install of your exhibit or during the show and realized that you need something that you don’t have on hand? If you have, then you know that you are forced to either go rent it from the decorator, if they have it,...
You may be wondering…What is BRAVE EXHIBITING, and why do I need to do it? There has never been more competition than we have in today’s business environment, both in direct competitors, and in the competition for space in your prospect’s consciousness. The ability...
WHAT DO YOU DO WHEN YOU SHOW UP AT YOUR BOOTH SPACE AT ONE OFYOUR MOST IMPORTANT SHOWS OF THE YEAR, BUT SOME OR ALL OF YOURFREIGHT HAS NOT?One of the worst disasters that any trade show manager or coordinator could imagine ishaving a booth space at a show with no...
