Booth Design with Purpose: Turning Trade Show Traffic into Real Opportunity
Booth Design Isn’t Just Art—It’s Strategy Ever gone to a large trade show only to see the neighboring booth leave more of a lasting impression than your company? We have all been there at some point in our trade show exhibit journey. If you’re leading event marketing for a healthcare, defense, tech, or medical device […]
Maximizing Trade Show Booth Engagement: Innovative Ideas to Attract Visitors
If you’ve ever been involved in trade shows, either as an exhibitor or attendee, you know that they are the epitome of marketing. A well-executed omnichannel marketing plan incorporating a marketing mix of SEO, SEM, email marketing, social media marketing, paired with your trade show booth execution can work wonders, enabling your sales team to work their magic effectively on the exhibit floor.