Convention Booth Must-Haves: Essentials for a Winning Display
You’re standing in your CEO’s office three weeks after the trade show, explaining why your $75,000 conventional booth generated exactly twelve lukewarm leads. We’ve been in that uncomfortable chair ourselves, watching marketing VPs shuffle through disappointing post-show reports while their CFO raises an eyebrow at the ROI numbers. Here’s what we learned the hard way—most […]
Where in California Do Most Art Conventions Happen?
Last month, a manufacturing VP called us in a panic. “We just committed $200K to an art fair in California, but honestly? I have no clue if we picked the right one.” Sound familiar? You’re definitely not alone. More enterprise brands are waking up to what we’ve known for years: art fairs aren’t just for […]
Engineering a High-Performance Conference Booth Design on Limited Resources
Trade show budgets feel like they’re shrinking while expectations keep climbing—sound familiar? Last month, I sat across from a VP who was staring at a $2M annual events budget that needed to cover five major shows, deliver measurable ROI, and somehow leave room for innovation. The kicker? Her CEO had just asked why their competition’s […]
Booth Design with Purpose: Turning Trade Show Traffic into Real Opportunity
Booth Design Isn’t Just Art—It’s Strategy Ever gone to a large trade show only to see the neighboring booth leave more of a lasting impression than your company? We have all been there at some point in our trade show exhibit journey. If you’re leading event marketing for a healthcare, defense, tech, or medical device […]
Maximizing Trade Show Booth Engagement: Innovative Ideas to Attract Visitors
If you’ve ever been involved in trade shows, either as an exhibitor or attendee, you know that they are the epitome of marketing. A well-executed omnichannel marketing plan incorporating a marketing mix of SEO, SEM, email marketing, social media marketing, paired with your trade show booth execution can work wonders, enabling your sales team to work their magic effectively on the exhibit floor.