Trade Show Flooring – The 5th Wall

Trade Show Flooring – The 5th Wall

How to Use Trade Show Flooring to Maximize Your Exhibit Space   Trade show flooring plays an important role in an exhibit. It provides a finished look and a comfortable surface, but you can also use it to tie together the whole look and feel of your space or to...
To Rent or Not to Rent

To Rent or Not to Rent

Understanding the new Exhibit Buying Paradigm For “insiders” like me, it’s an exciting time to be in the trade show industry. At no other time in the past 20 years has the pace of change been so dramatic. And while some exhibit houses are embracing it, others are...

Should I Stay, or Should I Go?

I was recently talking with a client about plans for their fall trade show and event marketing efforts.  During that conversation, they voiced concerns about how and if they should proceed with exhibiting considering the current COVID-19 pandemic.  Based on that...
What is Brave Exhibiting?

What is Brave Exhibiting?

You may be wondering…What is BRAVE EXHIBITING, and why do I need to do it? There has never been more competition than we have in today’s business environment, both in direct competitors, and in the competition for space in your prospect’s consciousness.  The ability...
Upcoming Trade Shows in Denver Colorado

Upcoming Trade Shows in Denver Colorado

 Popular Trade Shows and Conventions in Denver Co.        NEXT DATES  LOCATION  COUNTRY  ATTENDEES  EXHIBITORS  NET SQ. FT. MUFSO – Multi-Unit Foodservice Operators Conference OCT/14 – OCT/16/2019 Denver, CO United States 750    ...
I’M AT THE SHOW, BUT MY FREIGHT ISN’T

I’M AT THE SHOW, BUT MY FREIGHT ISN’T

WHAT DO YOU DO WHEN YOU SHOW UP AT YOUR BOOTH SPACE AT ONE OFYOUR MOST IMPORTANT SHOWS OF THE YEAR, BUT SOME OR ALL OF YOURFREIGHT HAS NOT?One of the worst disasters that any trade show manager or coordinator could imagine ishaving a booth space at a show with no...
GO BIG OR GO HOME

GO BIG OR GO HOME

As they say, “Go Big or go home”.  This philosophy certainly applies on the trade show floor.  The trade show floor is the most cluttered marketing environment that a company will find themselves in, and cutting through that clutter to capture the attention and...