The Top 9 Automotive Trade Shows: SEMA Show and More
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With over 88.3 million projected automotive sales in 2024 by S&P Global Mobility, automotive shows are key ways to attract your next sale. As an expert trade show exhibit and event marketing agency, Brave Exhibits understands the immense value that trade shows bring to our clients in the automotive industry. Among these events, the SEMA Show stands out as a must-attend for any automotive industry professionals looking to make a significant impact. In this blog, we will highlight the top nine automotive trade shows, including the SEMA Show, and provide essential tips for SEMA exhibitors. Whether you’re a seasoned exhibitor or new to the trade show scene, this guide will help you plan, budget, and maximize the benefits of your next exhibit.

What is the SEMA Show and Why Exhibit?

The SEMA Show, with over 140k attendees, organized by the Specialty Equipment Market Association, is the premier automotive trade show that brings together industry professionals, automotive enthusiasts, and leading manufacturers to showcase the latest trends in the automotive aftermarket industry. Exhibiting at the SEMA Show provides unparalleled networking opportunities, access to industry experts, and a platform to debut new products to a highly engaged audience.

With impressive attendance figures annually, the SEMA Show attracts a diverse range of exhibitors, including automotive specialty equipment manufacturers, automotive professionals, and small businesses looking to connect with industry leaders and consumers. The show’s industry reach extends not only across North America but also internationally, making it a pivotal event for anyone in the automotive aftermarket sector.

In summary, exhibiting at the SEMA Show is a strategic move for companies looking to stay at the forefront of industry trends, connect with a global network of professionals, and demonstrate their latest products to a vast audience of automotive enthusiasts and industry professionals.

Benefits of Exhibiting at the SEMA Show

  • Networking opportunities: connecting with industry leaders, potential partners, and customers.
  • Brand exposure: showcasing your products to a targeted and engaged audience.
  • Sales potential: driving new business and expanding market reach.

Budgeting for the SEMA Show

Budgeting for SEMA  in Las Vegas can be a daunting task, considering the various costs involved in exhibiting. To ensure a successful exhibition without overspending, it is crucial to have a thorough breakdown of expenses and employ strategies to stay within budget while maintaining quality.

  1. Booth Cost: One of the major expenses is renting booth space at the SEMA Show. Prices vary based on location and size of your booth, so carefully assess your needs to avoid overspending on a larger booth than necessary.

  2. Booth Design and Construction: Custom booths can be costly, but so worth it when you are seeking new leads, partnerships, and ROI. There are numerous ways to cut down expenses creatively with the right exhibit vendor. Consider modular options or sleek designs that still effectively showcase your products without breaking the bank. Working with a talented Creative Director will help you find the right brand presence based on your goals.

  3. Marketing and Promotional Materials: Printing banners, flyers, and promotional items can add up. Opt for cost-effective printing options, prioritize essential materials, and leverage digital marketing to reach a wider audience at a lower cost. Technology at the shows are getting pretty advanced with interactive digital displays, virtual reality product demos, and digital lead capture. Plan in advance!

  4. Travel and Accommodation: Travel and lodging costs can escalate quickly. Book accommodations well in advance to secure better rates, consider sharing rooms with colleagues to split costs, and explore budget-friendly transportation options.

  5. Staffing: Having a team to man your booth is essential but can contribute significantly to expenses. Limit the number of staff members attending to those who are essential and consider temporary or local hires to save on travel expenses.

  6. Shipping and Drayage: Transporting your booth materials to and from the exhibition can be pricey, especially if you don’t plan in advance. Minimize weight and volume, consolidate shipments, and compare quotes from different shipping providers to find the most cost-effective option. If you’re looking for asset management, consider a trade show exhibit and exhibit marketing agency to help you reduce shipping and drayage costs.

  7. Show Services and Utilities: Additional services like installation and dismantle, electricity, Wi-Fi, cleaning, and even a chair or a trash can rental can add to your overall expenses. Review the services you truly need and negotiate bundled packages with the show organizers for potential discounts. Sometimes it pays to stop at the local area stores to buy what you didn’t ship.

By carefully planning and being mindful of each expense category, exhibitors can effectively manage their budget for the SEMA Show without compromising on the quality of their exhibition. Strategic decision-making, early bookings, and a keen eye for cost-saving opportunities are key to a successful show within budgetary constraints.

Should my company invest in a new exhibit?

To determine whether your company should invest in a new exhibit, there are a few key factors to consider.

  • In the automotive industry your competitors will do their best to stand out on the trade show floor. The competition is steep and their pockets are deep. So, you’ll likely want to engage multiple departments to decide what size is right for you based on your budget.
  • Once you’ve decided on the number of shows you’ll prioritize domestically and internationally with your team, considered your initial budget, got your team in place, nailed down your annual trade show strategy and chosen an exhibit house, now you can focus on the critical factors of booth design and functionality. An engaging and well-designed booth can significantly impact your presence on and off the exhibit floor. 

  • Engaging attendees through interactive displays and demonstrations is key to attracting traffic to your booth. Interactive elements can create memorable experiences and drive interest in your products or services. Additionally, the number of shows your company participates in annually, both domestically and internationally, plays a crucial role in deciding whether renting or investing in a custom exhibit is more cost-effective.

By carefully assessing these aspects, you can make an informed decision that aligns with your marketing goals and maximizes the impact and ROI of your trade show presence.

When to Rent an Exhibit for the SEMA Show?

Inexperienced exhibitors or those exploring fresh designs benefit significantly from renting exhibition booths for several reasons. One key advantage lies in the availability of customizable rental options tailored to meet specific requirements, allowing for a tailored approach that aligns with individual needs and preferences. Secondly, if you are deciding if this show is best for your company and you haven’t exhibited at SEMA before, it’s great to consider renting, scoping how many shows you would need to have a booth for and your budget overall.

Top Automotive Trade Shows to Consider

Automotive Aftermarket Products Expo (AAPEX)

The Automotive Aftermarket Products Expo (AAPEX) in Las Vegas is a key event for automotive industry professionals, showcasing trends and innovations. It offers networking with industry leaders and enthusiasts, fostering connections and staying current with the latest industry developments. AAPEX is a hub for automotive manufacturers, businesses, and experts, providing a comprehensive overview of market trends and products. Beyond a trade show, AAPEX enables exhibitors to showcase products, engage with consumers, and drive industry collaboration, innovation, and growth on a global scale.

Consumer Electronics Show (CES) - Automotive Section

The Consumer Electronics Show (CES) features a dedicated section for automotive technology and innovation, making it a prime platform for companies in the automotive industry to showcase their latest advancements. Exhibiting at CES offers numerous benefits for automotive businesses looking to stand out in the competitive market. By participating in CES, companies have the opportunity to unveil cutting-edge technologies, connect with industry leaders, and demonstrate their commitment to innovation. Additionally, exhibiting at CES provides a valuable platform for networking, forging partnerships, and staying ahead of the latest trends in automotive technology.

Performance Racing Industry (PRI) Trade Show

The PRI Trade Show is renowned for its exclusive focus on motorsports and performance racing, making it a prime event for industry professionals seeking the latest trends and innovations in racing technology. With its niche specialization, the show offers unparalleled networking opportunities and cutting-edge product demonstrations, making it a must-attend event for enthusiasts and professionals alike.

Work Truck Week

The Work Truck Week Show (WTW) is a pivotal event for fleet managers and equipment manufacturers, offering prime networking opportunities in the automotive industry. Exhibitors benefit from connecting with a targeted audience actively seeking innovative solutions, enhancing brand visibility, establishing authority, launching new products, and fostering valuable business relationships. Participation at this show not only elevates companies’ profiles but also propels them towards industry leadership and growth in a competitive market.


Honorable mention, Automechanika, is an international trade fair specifically designed for the automotive service industry, offering unparalleled networking opportunities and substantial benefits for market expansion. If you’re going to rent, this might be the show to take into consideration. Cut down on your expenses and save your custom exhibit for your home country.

Detroit Auto Show

The Detroit Auto Show holds a significant position within the North American International Auto Show (NAIAS). As one of the top automotive trade shows in North America, it attracts industry professionals, automotive enthusiasts, and media representatives from around the world. The event serves as a key platform for leading manufacturers to showcase their latest products and innovations in the automotive industry. 

The media exposure garnered by the Detroit Auto Show not only amplifies the reach of the event but also elevates the visibility of automotive manufacturers and their offerings on a global scale. The show’s extensive audience reach allows for networking opportunities and facilitates the exchange of industry trends and insights among industry leaders and professionals present at the event.

LA Auto Show

The LA Auto Show stands out as a highly influential event that draws a diverse audience. Participating in this show offers a multitude of advantages for professionals in the automotive industry.

Chicago Auto Show

The Chicago Auto Show, a prominent automotive trade show in North America, is a hub for industry professionals, enthusiasts, and consumers. With ample exhibit space, manufacturers and aftermarket leaders showcase their latest products and engage with a diverse audience. It serves as a networking hub for forging partnerships, exploring opportunities, and showcasing innovations that support industry growth.

Strategies for a Successful Year of Trade Shows

Are you ready to dominate the trade show circuit this year? With a strategic approach, you can make the most of your time at the top nine automotive trade shows, including SEMA and more. Here are some key strategies to ensure a successful year of networking, showcasing your products, and staying ahead of industry trends.

  1. Plan Ahead
  2. Set Clear Goals
  3. Hire an expert (like Brave Exhibits)
  4. Leverage Technology
  5. Network Effectively
  6. Stay Updated on Industry Trends
  7. Follow Up

By implementing these strategies and exhibiting at one of these ten automotive shows, you can make the most of your trade show marketing plan and maximize your opportunities for success in the automotive industry.
Remember, fortune favors the brave!

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About the Author
Picture of Jenn Guidry

Jenn Guidry

Jenn Guidry, a transformational marketing strategist and leader, excels in digital marketing, trade shows, event marketing, SaaS, and property management. As founder of JGV Marketing and co-founder of MKTG Mates Digital, Jenn leads innovative campaigns across various industries, blending her Director-level expertise with insightful strategies. Her writings offer valuable lessons and reflect her passion for marketing. Connect with this industry influencer at
Picture of Jenn Guidry

Jenn Guidry

Jenn Guidry, a transformational marketing strategist and leader, excels in digital marketing, trade shows, event marketing, SaaS, and property management. As founder of JGV Marketing and co-founder of MKTG Mates Digital, Jenn leads innovative campaigns across various industries, blending her Director-level expertise with insightful strategies. Her writings offer valuable lessons and reflect her passion for marketing. Connect with this industry influencer at

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