If you’ve ever been involved in trade shows, either as an exhibitor or attendee, you know that they are the epitome of marketing. A well-executed omnichannel marketing plan incorporating a marketing mix of SEO, SEM, email marketing, social media marketing, paired with your trade show booth execution can work wonders, enabling your sales team to work their magic effectively on the exhibit floor.
Ahh, the beloved trade show. We have been through it the last few years in the exhibit and trade show industry, haven’t we? If you think the trade show market is dwindling, think again. B2B trade shows have bounced back tremendously post-Covid, with a staggering and rising recovery close to pre-pandemic numbers from 15.58 billion U.S. dollars in 2019 plummeting during the outbreak internationally, projecting a rebound worth noting to 14.5 billion this year. While national and international events haven’t quite regained their pre-pandemic stature, regional trade shows are averaging higher than ever.