Biophilic Exhibit Design: When Nature Stops Trade Show Noise
Picture this: You’ve spent three hours trapped in fluorescent-lit conference rooms, then walk past endless LED displays to find exhibits with an actual living moss wall. Suddenly, you stop. Your shoulders relax. For the first time all day, you breathe. That biophilic exhibits design working its magic—and it’s becoming the not-so-secret weapon for VPs who […]
Pre-Show Marketing Strategies That Build Exhibit Traffic
You’ve seen it happen. Day one of the show, and you’re standing in your perfectly designed exhibits while competitors three aisles over have lines of qualified prospects. You spent months on your trade show exhibit graphics and staff training, but somehow missed the most important part: getting the right people to actually show up. Here’s […]
Trade Show Success Blueprint: Your Ultimate Exhibitor Checklist
Ahh, the beloved trade show. We have been through it the last few years in the exhibit and trade show industry, haven’t we? If you think the trade show market is dwindling, think again. B2B trade shows have bounced back tremendously post-Covid, with a staggering and rising recovery close to pre-pandemic numbers from 15.58 billion U.S. dollars in 2019 plummeting during the outbreak internationally, projecting a rebound worth noting to 14.5 billion this year. While national and international events haven’t quite regained their pre-pandemic stature, regional trade shows are averaging higher than ever.