Introduction
Choosing between a custom exhibit booth rental and a modular trade show booth can be challenging. Each option offers distinct advantages based on business goals and budgets. Custom booths provide unlimited creative freedom, while modular exhibit booth rentals offer flexibility and cost efficiency.
In this blog, we’ll explore the benefits of both options to help you decide which trade show exhibit is best suited for your brand’s trade show strategy from an award-winning holistic exhibit house working with clients globally pushing the boundaries on the trade show floor and into your corporate spaces.
Understanding Custom Exhibit Booth Rentals
Custom exhibit booth rentals allow you to showcase your brand in a unique and memorable way. These custom booths are tailored to reflect your brand’s identity, from structural design to graphics, and are perfect for businesses that want to make a bold statement.
For instance, our client Relay, seeking an innovative retail display, chose a custom booth designed to mimic a high-end, immersive experience akin to an Apple store. The booth construction and customization allowed them to make a lasting impression, but it came at a higher investment due to the complexity of the design.
Custom booths also allow for the integration of digital, experiential, and interactive elements, such as AR/VR displays and motion-activated screens, or completely custom elements tailored to your brand, which can dramatically enhance attendee engagement. When executed effectively, custom booths create an immersive brand experience that sets you apart from competitors.
However, custom exhibit booth rentals demand careful consideration of the exhibit house’s content development capabilities, particularly when integrating advanced technology like digital LED screens. It can be as simple as understanding what it takes to have vertical LED screens. It’s essential to work with a team that understands your needs and can bring your vision to life.
Advantages of Custom Exhibit Booth Rentals:
- Complete Branding Freedom: Every element of your booth design is crafted to match your brand’s identity coupled with modular components.
- Unique Design for Competitive Edge: A standout design can attract more foot traffic and create a lasting impression.
- Tailored Features: Custom booths can accommodate specific products, demo areas, and interactive spaces.
When to Choose Custom Exhibit Booth Rentals:
- You’re attending a high-profile event and want to create a one-of-a-kind statement.
- You have a budget that allows for a high-end, bespoke booth space that can be reused at future events.
- You want to integrate advanced digital and experiential elements to captivate your audience.
Understanding Modular Exhibit Booth Rentals
Modular exhibit booth rentals, though less personalized than custom booths, offer versatility, scalability, and cost savings. They are ideal for businesses that attend multiple trade shows or need to adapt to different event spaces. Modular components and booth graphics can be reused usually around 3 years, making them a cost-effective solution over time.
Contrary to popular belief, modular trade show displays don’t have to be dull. With creative design elements like interactive screens, digital displays, and a great design, modular booths can still leave a strong impact while staying within budget.
For example, Wilsonart chose a hybrid custom modular exhibit system to streamline their trade show strategy across multiple events. They actually reused modular components across various shows and retail spaces, extending the trade show exhibit’s life by integrating it into their showroom. This approach saved costs and maximized their investment across different channels.
Advantages of Modular Exhibits:
- Cost-Effective: More affordable than custom booths, making them ideal for businesses with tighter budgets.
- Adaptable: Booth components can be reconfigured for different shows, offering flexibility.
- Reusable: Modular booths are designed for quick setup and tear-down, saving time and effort across multiple events.
When to Choose Modular Exhibit Booth Rentals:
- You attend several trade shows a year and need a versatile booth that can adapt to different spaces.
- You want a cost-effective solution without sacrificing creativity or functionality.
- You need a trade show exhibit that can be set up and taken down quickly.
Which Option is Right for Your Business?
It’s getting more difficult today to pick out which booths are custom or modular because companies have found hybrid ways to marry the two strategies together. The choice between custom and modular exhibit booth rentals depends on your business goals, event schedule, and budget. Custom booths allow for creativity and innovation, making them perfect for companies looking to leave a lasting impression at key industry events. Modular booths, however, provide flexibility, scalability, and cost savings, making them an excellent choice for businesses that attend multiple trade shows.
Start simple, build trust, go BRAVE!
Both custom and modular exhibit booth rentals offer unique advantages. Let Brave Exhibits guide you through the process, take your ideas to new heights, and help your company be bold on and off the trade show floor.
