A Showstopper at Space Symposium 2024: SES Space & Defense Booth Rivals the Solar Eclipse

INTRODUCTION

Client Overview

Client: SES Space & Defense
Industry: Aerospace and Defense
Trade Show: 39th Space Symposium

Welcome to the space event of the year, where SES Space & Defense, a leading player in the Aerospace and Defense Industry, sought out a copilot who could help them aim to shine brighter than a supernova at the 39th Space Symposium in 2024. They needed a booth that would not just stand out but rocket their brand visibility into the stratosphere.

Enter us, Brave Exhibits, the exhibitor’s guide in leading the exhibition design and production. Together, we crafted a stellar 20×20 Peninsula exhibit that was anything but ordinary. Ready to dive into this galactic adventure? Buckle up!

CHALLENGES

  • Limited Budget:
    SES Space & Defense faced the challenge of creating a standout presence at the Space Symposium within a restricted budget,
    necessitating a cost-effective yet impactful approach to exhibit design and execution.

  • Brand Communication:
    The company needed to effectively communicate its brand identity, product offerings, and commitment to innovation amidst the
    competitive landscape of the Space Symposium.

  • Engagement and Networking:
    SES aimed to attract visitors, facilitate networking opportunities, and cultivate meaningful engagements with attendees, requiring strategic booth design and interactive elements to captivate and engage the audience.

SOLUTION

We collaborated closely with SES Space & Defense to develop a comprehensive strategy tailored to address their challenges:

  • Strategic Planning:
    We kicked things off with a discovery meeting, turning SES’s objectives, budget, and preferences into a game plan.

  • Innovative Design:
    We created a custom 20×20 Peninsula exhibit design that seamlessly integrated SES’s brand elements and highlighted their innovative satellite-enabled network solutions. The design incorporated high-tech features such as LED video panels, interactive touchscreen, and animated LED light bars to enhance engagement and create an immersive experience for attendees.

  • Physical Embodiment of Brand:
    Our designers picked up on SES’s branding element called the perspective lines, an element of SES branding reflecting their unique viewpoint on the future. These became the intersecting animated LED light bars that linked the sky to the ground.
  • Cost Optimization:
    Leveraging our extensive network of preferred vendors, SES was able to achieve cost optimization through strategic partnerships. This approach provided transparent cost breakdowns and recommended cost-saving measures, all while ensuring the quality and impact of the exhibit design and construction. What we do best is acknowledging that our client’s success is deeply rooted in the support and reliability of their trusted partners.

  • Logistics Management:
    From setup to shipping, we handled the nitty-gritty so SES could focus on shining bright.

  • On-Site Support:
    Our team was on-site, ready to zap any issues and ensure the exhibit was a showstopper.

  • Post-Show Follow-Up:
    We provided a full diagnostic of what worked well and lessons learned for post-show initiatives to maintain momentum and take off into the next event.

Results

The SES Space & Defense and our Brave team-up delivered out-of-this-world results:

Increased Brand Visibility

The eye-catching exhibit design and strategic placement on the show floor attracted a steady stream of visitors, significantly launching SES into orbit.

Engagement and Networking Success

Interactive features turned visitors into engaged participants, leading to valuable networking opportunities.

Effective Product Showcase

SES showcased its innovations with flair such as multimedia presentations and interactive demonstrations, reinforcing its commitment to innovation and technology leadership in the aerospace and defense industry.

Positive Feedback and Success

The exhibit was a hit, earning praise for its creativity and effectiveness, and positioning SES as an industry leader.

CLIENT TESTIMONIAL

“The team at Brave provided us with a unique exhibit design that was eye-catching, cost-effective, and made good use of the space. All elements that we wanted made it into the booth design, like the LED video panels and the eye-catching lighting. The SES Space & Defense team was very happy with what Brave provided.”

— Tim Jones, Senior Manager, Marketing & Communications

In the end, SES Space & Defense’s exhibit not only met but exceeded expectations, setting a new standard for future events and cementing their status as pioneers in aerospace and defense. Ready for your next big adventure? Let’s make some magic together!